List of Revenue and Expenses

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Revenue

  1. Amount raised by the Indiegogo campaign (one-time only)
  2. Silver, gold, and platinum membership fees of $10, $20, and $50, respectively, charged to the user's credit card
    • Upgrading costs the difference between the existing and new membership. These fees are one-time purchases, they need not be renewed annually, instead they last indefinitely.
  3. App store purchases (the app store is rolled out one year after going live):
    1. Transaction fees of 20 percent of each purchase (including in-app purchases such as magic swords)
    2. Platinum users sell games to Silver users and higher
    3. Sellers' PayPal accounts updated monthly
    4. Buyers' credit cards charged upon prepayment (minimum amount is $6)
  4. Upgrades to the game editor are charged to the credit cards of Platinum users, amount is between $10 and $20 depending on how many more features have been added since the previous version

Expenses

  1. Salaries of 2 full-time Python programmers (recent grads) for up to one year
  2. Dedicated servers usually cost about $125 per month (at first I will only need one of these, but that may change).
  3. Google AdWords advertising, in which those doing Google searches for say "game creation system" click on my ad and I get charged on a per-click basis. The more I pay Google, the higher the likelihood that my ad will be displayed on the right-hand side of the user's browser window whenever they search for keywords/phrases which I specify in advance (these fees may be 10 cents, or a dollar, or some other amount of money, per click).
  4. Cost of setting up and maintaining the app store
  5. Domain name, about $15 per year
  6. Registration fee of $60 for 5 years, to register the company name Pyvatar in Ontario
  7. Computer hardware/software: 3 laptops
  8. Fees paid to Internet Service Provider of $40/month
  9. Accounting fees paid to Riel Hahn (income tax preparation)
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